Jackets are a relatively new type of clothing. Because of their newness, the concept of Jackets is also relatively vague. To understand it purely literally, it is the clothes worn when climbing to the top. In fact, the jacket originated when people climbed high-altitude snow-capped mountains. When the final assault is about 1 hour away from the summit, people will take off their down jackets, unload their large backpacks, and wear only a jacket to move forward lightly. This is also the origin of its name. Later, due to the outstanding performance of the jacket, it gradually evolved into a collective term for all outdoor sportswear.
At present, jackets have become one of the standard equipment for outdoor sports. At the same time, as people's health awareness and exercise awareness continue to increase. There are more and more people participating in outdoor sports, and the consumer group of jackets has also changed from a single mountaineer to a large number of ordinary people. The design, function and style of the jacket have also undergone earth-shaking changes. With the rapid expansion of the market for the jacket industry, some problems that hinder the development of the industry have gradually been exposed.
Where did the explosive "crooked" jacket come from?
In fact, the sales of series of outdoor clothing products such as jackets in my country have been in a sluggish state before 2006. At that time, ordinary consumers were accustomed to wearing traditional sportswear when they went out to climb mountains and travel. In case of bad weather, at most, take an umbrella and a raincoat. However, after 2006, the outdoor rest and tourism methods from abroad have been continuously introduced to our country. It has had a huge impact on the leisure and consumption concepts of most ordinary consumers in China. That's it, jackets have gradually become popular in the domestic outdoor market.
After the boom in the jacket market, several leading domestic companies quickly emerged in this industry, and dozens of brands of products they produced have basically become the representatives of domestic jackets. However, as with all products in the apparel industry, counterfeit and shoddy jackets soon swarmed into the market. So, how does the quality problem of the jacket industry differ from other clothing?
The most obvious difference between counterfeit and shoddy behavior in the domestic jacket industry is the "own brand". The sales of jackets are in addition to large department stores. Various outdoor stores and outdoor clubs have actually become the main channels for the sales of jackets. According to statistics, since 2006, the sales of jackets in domestic outdoor stores have been increasing at a rate of more than 40% every year. As a result, people with bad intentions began to write articles from the sales terminal of the jacket.
